PRIVACY POLICY

Effective date: October 17, 2025

Welcome to Western Canada Freeride ("we", "us", "our"). We respect your privacy and are committed to protecting the personal information you share with us through https://www.westerncanadafreeride.ca (the "Site"). This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have regarding your information.

1. Information we collect

1.1 Personal information you provide

When you interact with the Site or with us directly, you may give us personal information, including but not limited to:

Name
Email address
Mailing address
Phone number
Payment information when you purchase tickets, merchandise, or register for events (payments are processed by third-party payment processors — see Section 6)
Athlete details you submit when registering for events (age, division, emergency contact, etc.)

1.2 Non-personal information we collect automatically

We may automatically collect non-identifying information about your visit, such as:

IP address (partially or fully)
Browser type and settings
Pages visited and actions taken on the Site
Referring site or search terms
Device type, operating system, and network information

1.3 Cookies and tracking technologies

We use cookies, web beacons, and similar technologies to recognize you, remember preferences, and collect usage statistics. You can manage cookies via your browser settings; disabling cookies may affect Site functionality.

2. How we use your information

We use information to:

Provide, operate, and maintain the Site and our services (including event registration and results publishing)
Process payments and fulfill orders
Communicate with you about your account, events, purchases, and updates
Improve and personalize the Site and our services
Send marketing communications, where you have consented to receive them
Detect, prevent, and respond to security incidents, fraud, or other illegal activity
Comply with legal obligations

If we rely on consent to send marketing messages, you can opt out at any time using the unsubscribe link in our emails or by contacting us (see Section 12).

3. How we share information

We may share personal information with:

Service providers who perform services on our behalf (payment processors, email providers, hosting, analytics, ticketing platforms).
Event partners and venues when required to run or support events (for example sharing athlete names, divisions, or emergency contact details with event medical staff).
Legal and safety reasons: when required by law, subpoena, or to protect our rights and safety or those of others.
Business transfers: in the event of a merger, acquisition, reorganization, or asset sale, user data may be transferred as part of that transaction.

We do not sell your personal information for money. If local law defines "sale" differently or if that changes, we will update this policy and provide required notices.

4. Third-party services and links

The Site may contain links to third-party sites (sponsors, partners, ticketing platforms). This Privacy Policy does not apply to those third parties; please review their privacy policies before providing personal information.

5. Analytics and advertising

We may use analytics services (for example Google Analytics) to understand Site usage and improve the user experience. These services may use cookies and similar technologies to collect information about your activities on the Site.

We may also use third-party advertising networks to show relevant ads. Those networks may collect information about your visits to this and other websites. See Section 1.3 about cookie controls.

6. Payments and financial data

We do not store full credit card numbers on our servers. Payment processing is handled by secure third-party payment processors (e.g., Stripe, PayPal, or other providers). Their collection and use of your payment details are governed by their privacy policies.

7. Security

We take reasonable administrative, technical, and physical safeguards to protect your information. While we work to protect your personal data, no method of transmission or storage is completely secure. If a data breach occurs, we will follow applicable legal requirements for notifying affected users and authorities.

8. International transfers

Our servers and service providers may be located in multiple countries. If your data is transferred internationally, we will protect it as required by applicable law and maintain appropriate safeguards where necessary.

9. Data retention

We retain personal information as long as needed to provide the services, fulfill transactions, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and legal requirements.

10. Your rights and choices

Depending on your jurisdiction, you may have rights including:

Accessing the personal information we hold about you
Correcting inaccurate or incomplete information
Requesting deletion of your personal information
Objecting to or restricting our processing of your personal information
Porting your data to another service
Opting out of sale or sharing (where applicable under local laws)

To exercise these rights, contact us at the details in Section 12. We may need to verify your identity before processing requests.

11. Children’s privacy

Our Site is not intended for children under the age of 13 (or a higher age where local law requires). We do not knowingly collect personal information from children without parental consent. If you believe we have collected data from a child, contact us and we will delete it when appropriate.

12. Contact us

If you have questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact:

Western Canada Freeride
Email: westerncanadafreeride@gmail.com
Mailing address: PO Box 62 Jaffray, BC V0B 1T0, Canada

13. Changes to this Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Effective date" above and may provide additional notices (for example, an announcement on the Site).

More information

If you are located in the European Economic Area (EEA) or other jurisdictions with additional privacy rights, we will follow applicable regional requirements. For more details, please contact us.

Last updated: October 17, 2025